4 Top Tricks You Need to be Using in Social Media
You need to do more than just use social media. You need to be using it in your social media campaigns.
# 1 Create Your Facebook Marketing Campaign from an email List. Facebook gives you the ability to create advertising audiences based on your email list(s). You just need to create a txt or csv file. Remember you can also upload a phone number list to target through your Facebook ads.
# 2 Test Different Bid Strategies
Bid strategies influence just how successful your Facebook ads will be. There are 3 key categories for bidding:
1. Cost per thousand impressions
2. Cost per click
3. Conversion optimizer
# 3 Schedule Your Ads
Facebook lets you segment your ads by hours and days, if you choose lifetime budget. Lifetime budget is the total budget of your ad set and it does not have a daily limit. If you want to set up day/hour parting go to Budget and Schedule under Ad Set, then choose scheduling for your ad.
# 4 Use Instagram to Generate Interest
Instagram has gotten a great deal of attention and is said to have 15x the engagement that Facebook has. You can influence interaction on multiple channels by tweeting your Instagram links to your photos.
On the other hand here are 4 more tips and suggestions that you may find useful in getting the most out of social media whether it is for business or pleasure.
If you want to get the most out of your social media campaigns you should incorporate these 4 things.
#1 Optimize YouTube Videos
The second largest search engine next to Google is YouTube. If you want the best exposure you need to make sure that you optimize your YouTube video titles and descriptions with your keywords. For Example, Nike Runners would be detailed using a strong introductory sentence that focuses on your keyword Nike runners.
#2 Daily by Buffer
If you aren’t familiar with ‘Daily by Buffer’ then it’s time you were. If you want a quick way to find new content and then share it with your audience this is it.
This free iOS app is the creation of Buffer who is one of the most used social media management and scheduling tools. Buffer makes it easy to share content with its latest app.
#3 Value Your Fans Taking Time to Vote
There are tons of ways you can use social media to discover more about your audience.
Creating a poll where you ask your followers to vote is one way and it’s a good way. Asking your followers for their opinion is a win-win because you gain information you need and your followers feel like they have a say.
#3 All You Want is a Wish List
Social media is a great way to tap into your audiences needs and to encourage them to add something to their wish list. This call to action helps excite your customers about something you are offering. It’s a tool that you really should learn to use to its fullest ability.
#4 Explore Vine Videos
If you would like to get more attention from Twitter you should spend some time creating Vine content. It takes only a few seconds and you’ll enjoy the benefits of Vine, which will help to get your visitors excited and engaged.
Social media is such an important tool for today’s business, whether you are strictly an online business or you have a brick & mortar store.
You can increase your following and your sales by making the most out of your social media strategies and tools, and there are plenty.
These 4 are just a great place to start to increase your followers and ultimately maximize your sales. Don’t be afraid to think outside the box and try new tools and marketing strategies.